Thursday, June 16, 2005

Old Media into the Digital Age

After the Wall Street Journal pays attention, will others follow suit?

The technology Journal Report of May 23, 2005, read, "How Old Media Can Survive in a New World." It discussed solutions to the quandary faced by traditional media outlets: What to do about declining readership and profits. One section suggested newspapers should allow some reporters to craft blogs and readers to add comments and reaction to a story in an online community.

"People aren't going to the Internet because it looks like a newspaper," said Larry Ellin, an associate professor at the S.I. Newhouse School of Public Communications at Syracuse University in the WSJ article. "It's because they're getting something exotic and fresh and new and unfiltered. It's like eating French cheese. It hasn't been pasteurized. And it's good."

The Medill New Media Management program (Northwestern University) already crafts such projects. The site http://www.goskokie.com/ offers a taste of community journalism, independent of major oversight. The Milwaukee Journal Sentinel offers both staff blogs and identifies local area blogs at http://www.jsonline.com/weblogs/, also a product of the Medill New Media project. What will come of such projects?

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